As a Culver City branding photographer, I love sessions that show a business owner at work. This branding session with Natalie of Swan & Associates is a great example.
About Swan & Associates
Natalie runs Swan & Associates, a marketing strategy firm. Her team helps B2B companies streamline and scale revenue generation. She also works as a Fractional CMO, so clients bring her in as part of their leadership team.
When we worked together, Natalie was launching her new business. As a result, she needed fresh, professional images for her website and LinkedIn profile.
A Branding Session at Her Home Office
We photographed the session at Natalie’s home office in Culver City. Shooting in her own workspace made the images feel real. After all, this is where she meets clients and builds strategy.
Natalie also brought in a hair and makeup artist before the shoot. That step made a real difference. Professional hair and makeup gives a polished, camera-ready look and keeps skin even under the light, so the final images feel refined and consistent.
Her office had green plants and framed landscape photographs on the walls. These details added warmth without pulling attention from her.
Images That Show Her at Work
For a consultant, clients want to see how you work, not just how you look. So we created a mix of images:
- Classic headshots against a clean, light wall
- Working shots at her desk with her laptop and phone
- Video-call style shots with her ring light setup
- Candid, smiling moments that feel approachable
Her textured, colorful jacket added personality while keeping the look polished and professional.
Polished, On-Brand Images for LinkedIn and Her Website
Every image needed to match her brand. Natalie works with executives, so the photos had to feel credible and professional. At the same time, she wanted them to feel warm and personable.
The final gallery gave her a full set of options. For example, she could use headshots on LinkedIn and working shots across her website. In addition, the variety gives her content for future posts and updates.

Planning Your Own Branding Session
If you are launching a new business or refreshing your brand, a branding session is a smart investment. Before the shoot, we talk through your goals, location, and styling. During the session, I guide you so the experience stays relaxed and easy.
Looking for a Culver City branding photographer? See more on my Branding page, or reach out through the contact form to start planning your session.
